About us
Welcome to SoftTeddy
At SoftTeddy, we believe that lingerie can be much more than just clothing: it's an invitation to feel beautiful, soft and confident. Our mission is to transform your everyday life by adding a touch of originality and tenderness.
Our story
It all began with a simple idea: to create lingerie that warms the heart and evokes smiles. Inspired by the softness and comfort of a cuddle, we imagined the teddy bear bra. Halfway between elegance and cuteness, it combines unique design with unrivalled comfort.
SoftTeddy was born of a desire to break with the codes of classic lingerie, offering pieces that celebrate tenderness while highlighting your individuality.
Our Values
We believe that every woman deserves to feel special. Here's what makes SoftTeddy unique:
- Absolute comfort: Ultra-soft materials that hug your skin like a cuddle.
- Original design: Lingerie that's out of the ordinary and expresses your personality.
- Responsible commitment: We choose environmentally-friendly materials and ethical practices to minimize our impact.
Why choose us?
SoftTeddy is much more than a lingerie brand. It's an emotional experience, a moment of escape and comfort in your everyday life. Whether you're looking to treat yourself or give a meaningful gift, our creations are designed to brighten your day.
Join the SoftTeddy family
Every piece we create is a declaration of love for softness and authenticity. Discover our collection and join our community of women who celebrate tenderness in all its forms.
With love,
The SoftTeddy team